Mission

Contributing to the development of our country by enhancing our production, employment, and export capabilities.

Vision

To become a global company recognized for its entrepreneurial, innovative, and strategic approaches, as well as its respected identity, in the ready-to-wear industry

Values

To preserve the dignity of both the family and the brand,
To act fairly and honestly in all our relationships,
To be open to continuous learning,
To respect different cultures and cultural values,
To be sensitive to human health and the environment,
To be flexible in practices and open to change and innovation,
To be transparent and accountable,
To make qualified human resources the company’s most valuable asset,
To act with a collective sense of responsibility.